My next book, which will be my first, will be titled: “Win My Heart and My Brain Will Follow: An Idiot¹s Guide to Effective Advertising.” When you fall in love with someone, you don¹t fall in love with their statistics. I love her/him because they are a certain height, went to a prominent school or live in a...
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Leadership Lessons from Gap and Starbucks
My experience is that people rally behind a vision. Behind hope. Behind a purpose bigger than themselves. One of my favorite quotes—which is applicable to leaders (and societies for that matter) of all types— is this: “Without a vision, the people perish”. Let’s look at how this principle is revealed in recent developments in the...
“We All Fall Down”
General Motors recently aired a television spot titled “We All Fall Down” that has been receiving a lot of commentary in advertising and social media circles. When I first heard the spot, I was multi-tasking and not really paying attention to the television. The impactful music score, a piano rendition of “He Ain’t Heavy, He’s...
Missing the Magic
This week Disney Parks launched their new advertising campaign, “Let the Memories Begin”, based partly on a new industry survey that shows nearly half of family travelers have posted vacation photos to a social media site. Memories are powerful. And memories made at Disney Parks with loved ones are milestone events. Who can’t recall...
Tiger, Earl Woods and Nike – An Odd Combination
Has enough been written about Tiger Woods and his behavior? Probably. But when Nike came out with a tv ad this week, new questions surfaced. And, for me, while a bold move on Nike’s part, I think it was off strategy. Awkward is exactly how I felt. I am not comfortable with using his...
Undercover Boss – The Reveal
Undercover Boss has now aired featuring the president and CEO of Herschend Family Entertainment, Joel Manby. Probably the biggest question I get is this: Is Joel really that nice? Caring? Compassionate? Yes, yes and yes. He’s the real deal. Herschend Family Entertainment is lucky to have him at the helm. Traveling...